J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Intelligent virtual store design is one of the fastest growing technology applications in the retail industry. It’s helping retailers deliver a compelling in-store experience that retains consumer ...

In reality, Arthur Coleman Jr. is in a training room at a Greenwood Walmart with plenty of elbow room and a pair of Oculus Rift goggles strapped to his face. But in virtual reality, the Walmart ...

As retailers integrate these digital tools, consumers stand at the threshold of a retail renaissance. Brands should offer both tech-driven adventures and personalized shopping journeys. For a long ...