The world’s biggest brands and ideologies were built on stories. That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it ...

Good writing and performances are essential ingredients of a compelling movie, but the story will fall short of its potential ...

Visual storytelling is a cornerstone of modern day marketing. Instead of simply listing a product’s capabilities, products are promoted through emotionally-charged narratives that engage consumers on ...

Have you mastered the art of visual storytelling yet? In our picture and video saturated world, the use of visual storytelling for business is essential if you want to capture new leads, attract new ...

We live in a world driven by text-based narratives with brains that are tuned for a visual experience. About two-thirds of people claim to be visual learners. Whatever the exact percentage really is, ...

While potential customers may eventually want to know about the ins and outs of a new product or service, focusing too much on specific features is not necessarily the best storytelling practice when ...

Compelling websites turn visitors into customers, but what's their secret? Visual storytelling. In my experience, however, many businesses and organizations underestimate the power of visual ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...

Using data visualization to support visual data storytelling is a craft, and one that takes practice, expertise, and a good bit of drafting and rewriting. Strong visual narratives that make data ...