Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Forbes contributors publish independent expert analyses and insights. Defining B2B fintech requires going back in time a few decades. If we look at the evolution of B2B fintech, we are effectively on ...

A B2B campaign, also known as a business-to-business campaign, is a marketing program in which a company offers its products or services to other businesses, rather than to consumers. In B2B campaigns ...

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Online B2B distribution? Amazon’s foray into B2B distribution worked fine for simple products like paper towels, but the moment specs get tricky, its model breaks down. Most industrial products live ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

What Is A B2B Marketplace? A B2B marketplace is an ecommerce platform that facilitates business-to-business transactions. It acts as a digital intermediary, connecting buyers and sellers through ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media? Those crafting B2B social media marketing programs should consider employee ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...