Concerns over data security have never been bigger—and they’ve never been a bigger roadblock for brands trying to win over ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Step into just about any boardroom right now, and the conversation will inevitably turn to ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

A cybercriminal group claims it has stolen personal data belonging to more than 500 million Ticketmaster customers. Although the event ticketing service, owned by Live Nation Entertainment, hasn't ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Every company claims to put customers first. It is a phrase that shows up in mission statements, marketing materials, and corporate speeches. Yet, if customer-centric sales strategies were truly in ...

In a sky-high security slip-up, KLM Royal Dutch Airlines has admitted to a data breach where fraudsters sneaked into a third-party system, exposing customer details like names, contacts, and Flying ...