Roku's massive reach and FreeWheel’s direct connections bring enhanced targeting, transparency, efficiency, measurement, and speed to the industry. Today, FreeWheel, the leading global technology ...

Comcast’s FreeWheel streaming advertising platform and Roku are expanding their partnership by bringing activation of the latter’s premium Connected TV supply through the FreeWheel Streaming Hub. At ...

(RTTNews) - FreeWheel (CMCSA), a global tech platform powering the streaming ad industry, has announced new advancements to its Streaming Hub aimed at strengthening the link between advertisers and ...

FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...

FreeWheel, the technology platform for the streaming advertising industry, and streaming specialist Roku have announced an expansion of their longstanding partnership, following strong results from ...

NEW YORK - Roku and FreeWheel, a division of media giant Comcast (market cap: $114.79B), announced Tuesday an expansion of their partnership that aims to improve targeting, transparency and efficiency ...

CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, and Roku, the #1 TV streaming platform in the U.S.*, announced a major expansion of their longstanding ...