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Sportico on MSNWomen's Sports TV Spend Doubles as Marketers Dish Out $244.4MAfter elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...
Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...
The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...
A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.
That corresponded with a 131% year-over-year increase in women's sports TV viewership, according to EDO's estimates. Ads during women's sports programs were 40% more impactful than the average ...
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