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Sportico on MSNWomen's Sports TV Spend Doubles as Marketers Dish Out $244.4MAfter elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...
TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...
Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...
Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...
That corresponded with a 131% year-over-year increase in women's sports TV viewership, according to EDO's estimates. Ads during women's sports programs were 40% more impactful than the average ...
A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.
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