Sportico on MSN1d
Women's Sports TV Spend Doubles as Marketers Dish Out $244.4M
After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...
Business Wire4d
TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...
Ad spending on women's sports more than doubled last year
Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
TV Tech4d
Study: Women’s Sports Are a Big Win for Advertisers
The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...
Ad Spending On Women’s Sports Doubled In 2024. Will Athlete Pay Follow?
Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...
NBC Los Angeles5d
Ad spending on women's sports more than doubled last year
That corresponded with a 131% year-over-year increase in women's sports TV viewership, according to EDO's estimates. Ads during women's sports programs were 40% more impactful than the average ...
NBC New York5d
Ad spending on women's sports more than doubled last year
A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.