WWE has been releasing these figures since the 1980s. Since then, the quality of them has come a long way. The articulation is much better, and they look much more like the people they're based on.
Major League Wrestling confirms that a new line of action figures is coming. Lan Pitts of Gamespot first reported the news.
A “real-life action figure” has been added to the WWE ID roster in addition to a wrestler from Booker T’s Reality of ...
A marketing machine because, take wrestling away, they're both charismatic individuals with unique looks and outfits and gear and presentation, so immediately they look cool as action figures.