Comcast Corp. is working with investment bank Morgan Stanley to evaluate options for its cable networks, according to people familiar with the matter, after announcing this week it’s considering divesting the business.

The company’s president, Mike Cavanagh, said the company was also considering finding a partner for its Peacock streaming service.

Comcast said it was considering spinning off its cable networks that include CNBC and MSNBC into a separate company, as the media industry grapples with a decline in traditional TV viewership due to cord-cutting by consumers shifting to streaming.

The cable and entertainment company posted a jump in quarterly revenue, boosted by its media businesses.

Comcast is exploring the idea of making a stand-alone company for its cable networks. The American multinational telecommunications and media conglomerate is the second-largest cable provider in the United States,