Companies including Irish whiskey brand Proper No. 12 and video game developer IO Interactive are cutting ties with Conor McGregor after he was found liable in a sexual assault case.

In a moment of reflection, MMA superstar Conor McGregor assumed responsibility as he sought to turn the page on a turbulent chapter.

A jury found Conor McGregor liable for a 2018 sexual assault. The MMA fighter addressed the incident on social media, maintaining his innocence.

Conor McGregor maintained his innocence while acknowledging he “mad mistakes” following a jury’s ruling that he raped a woman in Dublin.

The UFC star lost a brand deal and is no longer the face of Proper No. 12 Irish Whiskey days after civil court ruling.

The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an Irish court for the sexual assault of a woman in 2018.

A popular video game series has removed Conor McGregor as a character after he was found liable for sexual assault.

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — issued a notice to store operators delisting all brands associated with McGregor, including McGregor's famed Proper No. Twelve Irish Whiskey and Forged Irish Stout beverages.

Dee Devlin defends Conor McGregor after losing civil sexual assault case, vows family stands strong amidst controversy

Conor McGregor has expressed his regret, but it’s seemingly not to the alleged victim who accused him of rape.

Conor McGregor spoke out Monday after the former UFC champion lost a civil trial last week alleging he raped a woman six years ago. Last week, McGregor was found guilty by an Irish jury of sexually assaulting a woman named Nikita Hand in December 2018.