Recently, Apple unveiled its latest phone, the iPhone 16. While it will provide users with a phone that is ready for artificial intelligence (AI) features, it may not be all that exciting. But looks can be deceiving, and early accounts are that the new iPhone is doing just fine. Here's why it could be a big growth catalyst for the business.

Investment bank JP Morgan analysts say that Apple Intelligence is not yet drawing iPhone users to upgrade, and demand for iPhone 16 Pro models is weaker than it was with the iPhone 15 Pro range.

But, is the AI worth the cost of an upgrade? Having tried it out over the past weeks, I have some thoughts. Before drilling into the main features, here’s a recap of the key dates you should know. Apple is poised to release Apple Intelligence as part of its iOS 18.

Apple announced its new iPhone 16 series smartphones last month. The devices have been on sale for a while now, but they come with one of their main selling points, AI. Apple Intelligence is coming this month,

AI-generated Notification Summaries feel like they were made for a wrist-based screen. And they'll be available to the Apple Watch as part of the iOS 18.1 update for watches paired with Apple Intelligence-compatible iPhones.