How the Super Bowl halftime show performers are chosen every year
Jay-Z has been choosing the Super Bowl halftime headliner every year since his entertainment company, Roc Nation, partnered with the NFL in 2019. Jesse Collins, an executive producer behind the Super Bowl halftime show, also recently shared that it’s Jay-Z who selects the halftime headliner.
Kendrick Lamar was announced as the headliner for the 2025 Super Bowl, signifying yet another year in which Roc Nation, Apple ...
Weeks ago, it was confirmed that Kendrick Lamar would headline the Super Bowl LIX halftime show. Since Lamar announced his ...
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Cent told CBS' 'The Talk' that he supports the NFL's decision to select Kendrick Lamar as the next Super Bowl halftime ...
Review writer Rae Green unpacks the emotional intricacies of Kendrick Lamar's new song "Untitled," and how it calls for ...
Writer Yareni Murillo writes in favor of the recently-announced halftime show headliner for the Super Bowl 28.
K. Dot’s halftime-show booking came thanks in part to the NFL’s partnership with the Roc Nation founder—and has heated up ...
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