Nielsen's Big Data + Panel Technology Wins Accreditation

Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating Council before the upfront
Nielsen gains accreditation for Big Data + Panel
Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), certifying its ability to combine first-party viewership data with its panel. Why it matters: The certification better positions Nielsen to accurately capture viewership for TV networks and advertisers after the rise of media fragmentation and streaming challenged its traditional methods.
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Nielsen gets MRC backing for big data, potentially reshaping TV market
Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the upfront.
Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger data sets.
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National TV measurement, making Nielsen is the first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen reported.
THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA + PANEL NATIONAL TV MEASUREMENT
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first-party live streaming data and re-accrediting Nielsen's traditional Panel measurement.
MRC Completes Nielsen Process: Big Data+ Method Deemed Accredited
"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.
Estimated 24.6 million TV viewers watched inauguration coverage, smallest audience since 2013
NEW YORK (AP) — An estimated 24.6 million television viewers watched President Donald Trump’s second inauguration, the ...
Holiday Streaming Feast: YouTube, Netflix, Prime Video All Hit Record Viewing Levels In December, Nielsen Says
Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV ...
Nielsen8d
Nielsen launches critical planning guide for media industry
Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...
Canandaigua may install cameras at lakefront. Here's what’s being considered
It’s only a matter of time before we’ll be using these cameras there to piece things together, whether it’s a simple accident ...
TV Technology1d
Nielsen: YouTube, Netflix and Prime Video Hit Record Viewing Levels in December
NEW YORK —Heavy viewing during the Thanksgiving and Christmas holidays in the November 25 to December 29 2024 period covered ...
Hosted on MSN19h
Nielsen to count Disney streamers as one in future “The Gauge” reports
Nielsen says it will no longer count Disney's streaming services separately in future editions of "The Gauge." This article, ...
Trump may be disappointed with these dwindling TV ratings
President Donald Trump may be frustrated after these TV ratings of his inauguration. The ratings for Trump’s speech on Monday ...
Inauguration TV viewership lowest since 2013
President Trump’s inauguration on Monday earned the smallest audience of any since 2013, according to Nielsen Media Research ...