Nutrabolt – the owner of the C4 energy brand – will work with confectionery giant Hershey to release C4 variants with candy ...

Hershey has announced a new partnership with Nutrabolt, the wellness company that owns C4, a popular brand of energy drinks. ...

Casey’s, Kum & Go, 7-Eleven carrying new flavors in energy drinks, powders, whey protein that include Jolly Rancher, Bubble ...

“What’s great about this partnership is that we get to tap into these brands that are more than 125 years old and are very ...

In a move that most of us have been praying for since childhood, candy is officially being declared a health food! Well, that ...

The initial tranche of products will include the sweet giant’s Bubble Yum, Jolly Rancher, Hershey's Milk Chocolate and Reese's brands.

On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the ...

Nutrabolt®, owner of C4®, the #1 selling global pre-workout and one of the fastest growing energy drink brands in the country ...

9, 2024 /PRNewswire/ -- Nutrabolt, a performance-focused, global active health and wellness company, is proud to announce the release of its latest Environmental, Social, and Governance (ESG ...

With its line-up of sweet snacks, Hershey isn’t known as a purveyor of diet foods. However, the company’s newest products are ...