Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday, February 9, according to Nielsen, making it the ...

At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a culture grounded in our values of inclusion, ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Car radio remains a significant platform for audio consumption in Norway. In 2024, an average of 1,626,000 Norwegians (33.4% ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

Multi-year deal includes Local TV and OTT measurement for stations across the country ...