In this article, Sojern’s vice president of global sales, Josh Beckwith, discusses the rise of commerce media in travel, and ...

Today is a pivotal moment in Bellisson’s career as BETC unveils The Maison BETC Network, which will bring together 120 ...

With the Women’s Euros underway, Tara Parashar at Ear to the Ground explains how brands can best connect with fans of the ...

As brands expand their global footprint, they face a content production dilemma – do they opt for creativity or efficiency?

As the chipmaker becomes world’s most valuable company, marketers face a new reality: the AI tools reshaping creative work ...

After two turbulent years as chief executive of X, Linda Yaccarino has resigned. Her exit ends a tenure marked by advertiser ...

Rustlers has unveiled its latest ad campaign, which sees an ordinary couple transported to a fantasy world after one bite of a burger. Spoofing a surrealist film, the hero spot sees them immersed in a ...

Digital media consultant Mark Challinor continues the News Horizons series, talking to the people shaping tomorrow’s media. This week, he sits down with former Google news partnerships chief Madhav ...

Microsoft exec Cindy Rose will take over from Mark Read as chief executive at WPP on September 1.

Teaser pairs the American actor’s narration with moody visuals to explore the sneaker’s cultural staying power.

The profit warning from the already beleaguered advertising holding company signals deepening troubles as macroeconomic ...

AI is cheap, fast, and everywhere—eroding the edge of performance-only marketing. When anyone can copy your ad in minutes, ...