If you ever wondered what a modern Toyota Land Cruiser convertible would be like, wonder no more, as the company created its own concept for SEMA, called the "ROX." Abbreviated for "Recreation Open eXperience" concept,

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Set to debut at the 2024 SEMA Show in Las Vegas, the one-off concept is the brainchild of Toyota’s North American design studio, Calty Design Research, the same group that played a part in the creation of the all-new Prado that’s set to launch in Australia by the end of 2024.

It was impossible to imagine that two iconic Toyota models would simultaneously undergo a generational change and arrive at our market instantly, but

Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the SEMA Show.

Toyota will showcase a unique concept based on the Land Cruiser 250 that will debut at the SEMA Show 2024 (Specialty Equipment Market Association Show), which takes place every year in Las Vegas, USA.