A witty billboard featuring Shaadi.com and Zepto went viral this wedding season. Zepto offered to deliver Manyavar attire in 10 minutes. Shaadi.com humorously countered, stating finding a groom takes longer.

The firm plans to enter new categories like e-pharmacy and ramp up early offerings like Zepto Cafe and SuperSaver to capitalize on the burgeoning multi-billion-dollar quick commerce market.

A Zepto billboard ad playfully suggesting it's faster to get ethnic wear delivered than to find a groom has gone viral. Shark Tank India judge Anupam Mittal shared the ad on LinkedIn, sparking a humorous exchange with Zepto CEO Aadit Palicha.

The collaboration between Shaadi.com and Zepto features witty ads, prompting other brands also to join the banter.

The rapidly expanding instant commerce company Zepto has swept the Indian market. It has become a household name and transformed the way city people buy for everyday necessities in just three years.

Zepto's Aadit Palicha and Shaadi.com's Anupam Mittal—indulged in a light banter, sparking speculations about a possible partnership in the future

An outdoor placement that makes for a fun read is always a joyous occasion. No wonder Anupam Mittal took to LinkedIn to celebrate the outdoor ads of quick-commerce brand Zepto and his matrimonial platform Shaadi.com, placed next to each other, playing on how much time it takes for each to deliver what they promise.

Shaadi.com and Zepto have teamed up for a viral advertising campaign that has prompted other brands to join the playful banter