If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

For decades, companies have realized how important a well executed corporate identity can be to a company’s success. An iconic logo, carefully chosen colors, and typography that are thoughtfully and ...

Today's customers expect more from the businesses they choose. A strong product or streamlined service is essential, but today's customers also need to understand the broader purpose of a brand to ...

Color is one of the most immediate connection points with the William & Mary brand. Our palette reflects the depth, heritage and vitality of the university — from our signature greens and golds to the ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...