How does the FTC's decision against WW International for targeting children under 13 affect marketers? More ways than one, it turns out. The Federal Trade Commission and US Department of Justice’s ...

Marketing leaders are struggling to balance collection of customer data with privacy concerns and customer value exchange even though many have already established formal policies to manage customer ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with TapClicks, a leading provider of Smart Marketing solutions, to ...

Balancing data privacy and personalization is a familiar challenge for marketers, but there are notable discrepancies between the U.S. and European markets when it comes to data privacy. While 71% of ...

Data that is dependent on large-scale rapid computing that can crunch and deliver numbers on the fly requires capital investments. Marketing departments have begun to spend more money compared with ...

Erik Huberman is the Founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy based in Los Angeles, CA. For years, digital marketers relied on third-party cookies that ...

Tim Glomb is VP of content and data at Cheetah Digital. Consumers care about data privacy. In 2021, they know more about how their data is collected, stored, and shared, and they want more control.

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel. The report was based on ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to ...

Opinions expressed by Entrepreneur contributors are their own. In today’s world, data is one of the most precious resources. The more information you collect about your customers or business partners, ...

Majority of marketers are navigating costly data wastage and considerable budget cuts in efforts to reach target customers MOUNTAIN VIEW, Calif., Nov. 1, 2022 /PRNewswire/ -- Treasure Data™, an ...