“Distinctive” is a popular descriptor in college and university strategic plans. From analyzing more than 150 plans, we’ve seen institutions claim distinctive strengths, distinctive academic programs, ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

A group of faculty members inside Tufts’ School of Arts and Sciences Strategic Plan Committee, led by Kasso Okoudjou, professor and department chair of mathematics, and Natasha Warikoo, professor of ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in your ...

BANGKOK – Centara Hotels & Resorts has given a distinctive new identity to its recently-launched Centara Boutique Collection brand with the creation of a logo and a strapline that reads, “As unique ...

In considering the question “Does America have a distinctive identity?”, there are two ways I wish to interrogate it. The first of these involves the way in which the question is phrased. By asking if ...

Seven ancient “clans” of sperm whales live in the vast Pacific Ocean, proclaiming their cultural identity by distinctive patterns of clicks within their songs, according to a new study. It’s the first ...

Abu Dhabi, United Arab Emirates -As part of an ongoing branding initiative to promote Abu Dhabi to millions of airport users, Abu Dhabi Airports Company (ADAC) has launched a new distinctive identity ...