Marketing and PR have changed in amazing ways in the past few years. New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility ...

Traditionally, customer service was confined to phone calls and emails. However, the advent of social media has shifted this paradigm. Platforms like Facebook and Instagram now serve as touchpoints ...

As a college professor, trying to get students excited about the work I have to grade later can be one of the more ...

Is the social media boom over? 1 Maybe. Evidence suggests that while people are still on social media, they are using it less. It’s not too surprising, given that we no longer need social media as a ...

You’ve likely heard that using social media (especially in excess) can increase your risk of depression, anxiety, plunge your self-esteem, and may even impair your social skills. While some research ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...