For that, Rolls-Royce gathered its audio experts and asked them to provide their favorite songs, which were then used to fine-tune the parameters of Bespoke Audio and add the finishing touches.

Musicians love to sing about cars — but they've also referenced mustard, bandages and chocolate. Bloomberg reporter Kim Bhasin talks about analyzing the lyrics of popular songs for brand mentions.

Musicians love to sing about cars — but they've also referenced mustard, bandages and chocolate. Bloomberg reporter Kim Bhasin talks about analyzing the lyrics of popular songs for brand mentions.