There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Imagine this: It's 2023, your email subscribers are converting, your bounce rate is dropping, and the revenue you earn from your email marketing campaigns is reaching new heights. Sounds great, ...

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than ...