India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...

WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...

In a category that often prioritises performance while overlooking how protein is taken in daily life, ‘The Lighter, Quieter ...

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering ...

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Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.

Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete ...