According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

Predictive AnalyticsSurvey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will ...

The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase. Siggi’s partners with Lovewell to ...

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear ...

Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation that encompasses ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Marketing partnerships have become an important marketing strategy for brands and businesses to drive revenue, expand their customer bases and meet and exceed future growth goals. Forty-nine percent ...