Agentic AI is pushing commerce beyond chatbots, requiring brands to rethink discovery, loyalty, and how customer data drives ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

Small business owners facing the hurdles of jump-starting a new business can “hire” a unique artificial intelligence (AI) agent that does more than spit out steps to follow. It does the work for them.

Integrating CRM platforms with artificial intelligence (AI) can significantly reduce labor costs by automating repetitive tasks like data entry, lead qualification, and customer segmentation. By ...

While brands are chasing customer data to deliver more value, consumers are drawing firmer privacy boundaries, according to the PwC 2025 Customer Experience & Loyalty Survey. Results show a ...

CRM trends in 2025 will rely on artificial intelligence (AI) to move beyond hype and reshape customer relationships and experiences like never before. With innovations such as conversational AI and ...

Agentic AI is poised to advance beyond serving as a digital assistant to becoming an independent purchasing agent for businesses. According to audit, tax, and advisory services firm PwC, 79% of ...

Studies show that marketers are cautiously investing in generative AI (GenAI) to enhance their marketing technology (martech) stacks. However, a gap between investment and understanding continues to ...

Artificial intelligence and ChatGPT promise to revolutionize customer service automation, but is that what customers really want? What if AI in the CRM stack leads to dissatisfied B2B customers ...

I’ll admit it, it was love at first sight when I purchased my first MacBook. It was my iPhone that prompted my decision to give up years of PC efficiencies and dive head-first into learning a new ...

Retailers are under pressure to meet customers where they are — and increasingly, that means on social media. As shoppers turn to platforms like Instagram, Facebook, and TikTok for both product ...

Over the past decade, customer success has evolved from a standalone business unit focused on helping companies avoid churn and down-sell to its role today as a key business strategy for driving more ...