Pushing its customer-centric messaging, Vanquis Banking Group is using social media, sponsorships and a digital ...

Under new ownership since October 2024, Gumtree’s chief consumer officer outlines plans to “modernise” and “re-establish” the ...

Airbnb has appointed Rebecca Van Dyck as its chief marketing officer as its current top marketer, global head of marketing ...

The potential of AI is more than just efficiencies - it could lead to brands creating their own platforms that can rival the ...

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

Distinctive brand assets can drive memory and measurable brand outcomes across digital formats in just 1.5 seconds of active ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing ...