Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeability and the 86th percentile for desire, ...

Despite the dip, the ad drew some 40 billion impressions and helped Sweeney's signature jeans sell out within a week of the campaign's launch.

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In Snapchat study, 79% said they "like when mobile delivery apps suggest other items they want added to their order." ...

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The News/Media Alliance, which represents more than 2,200 U.S. publishers, has given a qualified endorsement to the European union’s $3.5 billion fine against Google for alleged antitrust behavior.

It should come as no surprise that other businesses besides publishing are beset by AI bots scraping their sites. But media organizations are most likely to block the offenders, judging by a study ...

Glass, Lewis -- a proxy advisory firm -- has recommended that shareholders vote for the merger of the company, which publishes The Dallas Morning News, with Hearst.

Most researchers don't understand statistical significance. So, marketers -- and planners and buyers -- can be forgiven for misunderstanding it, too. For all the good it does, it also brings much ...

A European travel app found a way to increase app conversions 25.8% by running ads programmatically on the open web - although more than half of performance marketing budgets reportedly go direct ...

EU regulators fined Google $3.5 billion (EUR2.95 billion) for breaching competition rules by favoring its own digital ...

One spot reveals a seated Carpenter next to a bottle of Johnnie Walker Black Label, sipping on a whiskey sour.