The return of football in September generated a massive spike in television viewership and tangibly impacted the competitive ...

All in all, horror films continue to be a growing part of television and streaming libraries, especially this time of year.

A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get ...

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

Navigate the hyper-competitive peak season with insights into ad spend trends, the retail industry’s top advertisers and ...

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 1,650 Broadband and Non-Broadband HH from 28 main cities. Screen ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S.

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

Disability representation on television is increasing, but slowly. And in an ever-expanding programming landscape, it’s also increasingly harder to find, and viewers in the disability community are ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

SUMMARY: Advertisers seek to understand the relationship between share of voice (SOV) and share of market (SOM). Many factors besides SOV contribute to increased market share including: brand size; ...