Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...
The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated audience of 67.1 million viewers, according to Nielsen.
Develop deeper connections with the audiences that matter most thanks to Nielsen’s Advanced Audiences in Australia.
The Hispanic community consists of about 65 million people—almost one-fifth of the U.S. population. From food and music to ...
Understand the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact.
Learn how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture. Brand opportunities to connect with a passionate, growing and influential audience.
Gracenote Watch Prompts complements both basic program metadata and Video Descriptors with additional information on ...
Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for measurement solutions with ...
Coles 360 has partnered with Nielsen to develop a bespoke planning tool to support omni-channel media planning ...
YouTube moved into the lead among media distributors in Nielsen's July 2024 Media Distributor Gauge report. Time spent watching YouTube on television was up 7% compared to June, leading the streaming ...
Nielsen data highlights important trends and helps campaigns make the most of this year’s advertising opportunities.
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