Marketers need to find customers where they actually spend their time. To reach Gen Z customers, that means finding them on TikTok. The J.M. Smucker Company knew it needed a TikTok strategy. While ...

A new report by Flywheel estimates TikTok Shop could soon own 14.6 percent of global marketplace share.

TikTok creators have been pitching apparent knockoffs of products from Apple, Lululemon, and Crocs. Influencers earn a commission on product sales they drive through TikTok Shop. Misleading videos ...

TikTok has now launched “TikTok Shop” across the US, giving users a new way to buy, sell, and earn affiliate marketing cash through the popular social platform. TikTok Shop is the term for a whole set ...

The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to ...

TikTok launched an app and services store for sellers using its new e-commerce platform, Shop. It's similar to app stores from other platforms like Amazon. The move signals TikTok's ambitions to run a ...

TikTok, the popular short-form video app, is about to take another major leap into e-commerce. As first reported by The Wall Street Journal, TikTok is gearing up to launch an e-commerce platform in ...

Related video above: Who is TikTok Corn Kid and How Did He Become FamousWhile seemingly every social media app is copying TikTok, TikTok now appears to be copying Amazon's playbook.TikTok appears to ...

TikTok has big ambitions for shopping and has been investing heavily in it — from developing a logistics business to powering in-app purchases through TikTok Shop. The feature is available in seven ...

Read full article: Buckle up! A nice Thanksgiving, but an active extended forecast Two people were hospitalized after a crash possibly linked to DWI on the North Side around 2:30 a.m. Tuesday in the ...

TikTok challenges sent brands from Gucci to JW Anderson viral in 2020. Now, fashion may be able to better integrate their products and ads on the video-sharing app in 2021, as the company rolls out ...