By the end of 2026, the real breakthrough in AI and programmatic will not be creative automation. It will be the ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

Players on Xbox and PlayStation represent some of the most attentive audiences in the digital landscape. They spend long sessions deeply focused on gameplay, creating an environment that is ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

The Lagos State Signage and Advertisement Agency has unveiled the Year 2026 Mobile Advert Permit, introducing a more technology-driven system aimed at simplifying compliance for owners of branded ...

Ad-supported streaming is a fragile bargain. Done right, it becomes a high-value, accountable bridge between digital screens. Streaming is a daily ritual for many Brits. It may be a quiet half-hour, ...

Payment Expert Summit returns to SBC Summit Rio at a pivotal moment for both Brazil’s payments ecosystem and gaming sector.

Sajid Mahbub has been elected as a global board member of the International Advertising Association (IAA), one of the world’s most influential bodies representing marketers, advertising agencies, and ...

Sunny Side Up has launched a new campaign for NCL Group’s Bison Panel to reinforce the brand’s position as the original product in the cement bonded particle board (CBPB) category. The campaign, ...