Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

Well, judging by the fade to black, it seems consumers might have told Max it didn't get it right. But in launching new branding that's much closer in style to that of HBO's isn't going down ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

On Wednesday, HBO Max announced to the world that it had finally returned. The logo on the app and website have been updated to once again say HBO Max, removing the solo “Max” branding entirely.