The edible Pop-Tarts Bowl mascot that rocked the college football ... Dec. 28 at 3:30 p.m. ET between representatives of the ACC and Big 12 conferences.

Discover how the Pop-Tarts Bowl is breaking boundaries with the introduction of three edible mascots in this unique sports ...

The playful campaign introduces three frosted contenders, including a mystery flavor, to amp up college football season.

The Pop-Tarts Bowl will be returning in 2024 and is set to feature a celebration similar to the viral aftermath of the 2023 game. Three new edible ...

And think about ACC basketball season ... Mistakes were made, but being known as the deadliest mascot in the NCAA does have a certain cachet. Do you get recognized often when you’re out in ...