The Atlantic Coast Conference has announced new premium seating and gameday experience opportunities for the 20th ACC ...

Discover how the Pop-Tarts Bowl is breaking boundaries with the introduction of three edible mascots in this unique sports ...

The agency will take a 360-degree approach, creating unique engagement assets, such as tournament anthems, mascots, trophy ...

The Pop-Tarts Bowl will be returning in 2024 and is set to feature a celebration similar to the viral aftermath of the 2023 game. Three new edible ...

The Pop-Tarts Bowl's edible frosted strawberry mascot made headlines with its antics during and after last season's edition ...

The playful campaign introduces three frosted contenders, including a mystery flavor, to amp up college football season.

And think about ACC basketball season ... Mistakes were made, but being known as the deadliest mascot in the NCAA does have a certain cachet. Do you get recognized often when you’re out in ...

Bad calls, bad coaching decisions and strange choices? Week 12 had a little bit of everything, and we're overreacting to all ...

The sponsorship package would grant TCM title and official sponsorship rights, positioning TCM to shape the branding ...

Like sports mascots that can actually be eaten? You're in luck. The Pop-Tarts Bowl is using this year's game to bring back a discontinued flavor.

The edible Pop-Tarts Bowl mascot that rocked the college football ... Dec. 28 at 3:30 p.m. ET between representatives of the ACC and Big 12 conferences.