BEREA, Ohio -- The Cleveland Browns unveiled a new all-brown alternate helmet on Wednesday, which will be worn three times in the upcoming 2025 NFL season. The helmet, called "Alpha Dawg ...

The team is calling the new crown it's "Alpha Dawg," which, much to the delight of the internet, is sponsored by DUDE Wipes, the company even providing a statement with the team's news release.

The Cleveland Browns have revealed an alternate helmet for their 2025 season. Buy the latest look available online now.

— McNeil (@Reflog_18) July 23, 2025 The Brown helmet sat on a 20-foot barge with a large, circular object being covered by a Cleveland Browns tarp. And it helped tease the "Alpha Dawg" reveal.

Step into the world of metalworking as we create a stunning Mandalorian steel helmet, crafted with precision and attention to detail using stainless steel and brass plating. This helmet is ...

The team is calling the new crown it's "Alpha Dawg," which, much to the delight of the internet, is sponsored by DUDE Wipes, the company even providing a statement with the team's news release.

CLEVELAND, Ohio — On Wednesday, the Browns unveiled their new alternate uniform ahead of the 2025 season, coined the “Alpha Dawg” uniforms. It’s an all-brown alternate helmet that will be ...