Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

We tend to break things down into smaller components to make remembering easier. Event Segmentation Theory explains how we do ...

Gone are the days when organizations can rely on open wireless access and securing only IT-issued devices with cloud-based ...

Experian’s Edu Castro and Dacy Yee share how data and technology are reshaping financial services to deliver trust and ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Identity risk has become inseparable from credit risk. Before you can predict how someone will repay, you must be sure of who ...

Artificial intelligence has become an ally in cybersecurity by 2025, with 60% of organizations reporting using it in their IT ...

Abstract As cybersecurity threats evolve in complexity and scale, the Zero Trust Architecture (ZTA) model has emerged as a ...

Discover proven tips, tools, and approaches to data segmentation that can help identify SEO issues when organic traffic is ...

The most common mistake we see is treating personalization as a data exercise — “Oh, we can pull in a name or recent purchase ...

HubSpot reports 3 growth hacks for AI-driven markets: document brand positioning, create personalized content, and diversify ...

The economic power of millennials and Gen Z is accelerating, creating a $24 trillion and rapidly expanding market.