World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Mattia Bellucci's a left-hander like Ben Shelton with a hairdo like young Roger Federer, an Italian like Jannik Sinner with a ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Ben Shelton left the United States for the first ... Ben, a personal bet of Roger Federer and his agent Tony Godsick, returns to the penultimate round of a major. He was already there at the ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

The junior ITF world No. 6 got his first big taste of glory on his 18th birthday, beating the USA’s Benjamin Willwerth 6-3 ...

Jannik Sinner can join the likes of Novak Djokovic and Roger Federer as a back-to-back ... 6-2 victory over American Ben Shelton. Italian world No.1 Jannik Sinner has advanced to another ...

Great servers have realized that power and pace are not the end-all and be-all, and that their killer shots must be backed up with a solid return game.

Ben Shelton and Madison Keys became the first American man and woman to reach the Australian Open semifinals in the same year since 2009, with respective quarterfinal triumphs Wednesday in Melbourne.

22 (UPI) --Ben Shelton and Madison Keys became the ... Roddick went on to lose to Roger Federer in his semifinal match. Williams won the 2009 women's singles title in Melbourne.