Australian Open reaffirmed Rolex as the Official Timekeeper of the season-opening Grand Slam® tournament since 2008.

A former world No 7 has labelled Jannik Sinner an "alien" and compared the Italian to Novak Djokovic, Rafael Nadal and Roger ...

Former World No. 7 and Italian tennis player Corrado Barazzutti has spoken highly of his countryman and the sport’s current ...

The USTA says the changes will showcase doubles to more people. The discipline's stars fear that they will not get to be part ...

The U.S. Open is making a big bet on the potential of mixed doubles, changing the format in ways that will draw curiosity and ...

The NFL’s Super Bowl LIX brand campaign, NFL Flag 50, which is set to debut directly after the Apple Music Halftime Show, is ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...