Show your love for the game with these iconic NBA jerseys — featuring current stars and legends, plus where to buy them for less.

Starter, the retro athletic-wear label, is returning to the court by signing a deal with rapper Ice Cube’s Big3 basketball ...

The U.S. Open Cup doesn’t just give us the magic of soccer across different divisions — it also puts some of the country’s best kits on full display. The U.S. Open Cup third round is upon us, ...

A series of midseason deals put the focus on the league's stars and lifted ratings, while its international appeal reflects ...

Hollywood actor Jack Black recreates an iconic LeBron James meme during Game 2 of the Los Angeles Lakers - Minnesota ...

Nike’s Air Jordan 1 High '85' Bred was re-released during NBA All-Star weekend this past Valentine’s Day for $250. The GOAT ...

The Pistons statistically have been one of the best teams in the league for the last three months and fans have taken notice ...

Rapper Kevin Gates was seen boldly sitting courtside in Los Angeles alongside Brittney Renner. Gates made headlines last week ...

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! I ...

The U.S. Open Cup doesn’t just give us the magic of soccer across different divisions — it also puts some of the country’s best kits on full display ... but keen-eyed sports fans will remember the NBA ...

Warriors' Jimmy Butler trolls Buddy Hield on his pet peeve during practice, highlighting team dynamics and strategy.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...