If your company's branding and messaging no longer capture what your business offers, it's time to reposition. Here are 5 positioning do's and don'ts.

President Trump signed into law the Guiding and Establishing National Innovation for U.S. Stablecoins Act (the “GENIUS ...

We drive the original V8-powered Audi R8► A 4.2-litre FSI model with an open-gaited manual► Now a modern classic, and a damn good one Audi in the mid-2000s was riding high on a wave of well-respected ...

Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that ...

Quarterly sales figures are easy to count, but can we measure the impact of a logo or a tonal shift in messaging?

Women returning to remote Chinese villages are building successful enterprises that transform rural economies, challenge gender roles and reshape community life.

AMSTERDAM, July 24, 2025 /PRNewswire/ -- Global electric mobility brand Zeekr has commissioned a pan-European survey of more ...

This year’s international air show offered a glimpse of the rapidly expanding future for composites in aerospace.

Nicolas Cage has starred in plenty of classic action flicks, but this 1997 masterpiece might be his very best.

Students from China have represented the largest international student group at the University of Arizona since 2004, figures show. Students from India now have that title.

Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.