KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Map software, AI to lend a hand in Bengaluru crime fight Crime mapping and crime hotspot analysis allow the police to assess crime frequency using data from FIRs and the 112 helpline.

Considering the debt-to-equity ratio in industry comparisons allows for a concise ... For Microsoft in the Software industry, the PE and PB ratios are low compared to peers, indicating potential ...

No matter what kind of business you run, understanding the path that your customers have to navigate in order to buy your product is a crucial element of B2B sales. Journey mapping – the process of ...