Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

B2B marketing is all about building credibility with the right people at the right time. As your company grows, the strategies that got you started often need to evolve to keep up with a more complex ...

Research from Horizon Business, formerly Green Thread, exposes critical gap in B2B marketing strategy as organizations fail to orchestrate paid, earned, owned, and shared media as a unified portfolio ...