The Chicago Bears threw the football world for a loop last month when fans discovered a crucial change to the team’s primary logo. According to the organization’s official brand guidelines ...

The Chicago Bears would be one of these franchises as they have been around now for over 100 years, and very little has changed when it comes to their logo and color scheme.

The Chicago Bears' logo hasn't changed much from the time the wishbone "C" was introduced in 1973. Neither has blue and orange mascot head, which served as the team's secondary logo until the ...

On the Bears’ website, they now say the bear head logo, and not the capital C, is the team’s main logo. “ The bear head is the primary visual identifier of the Chicago Bears ,” the team says. When ...