Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

but it is not yet at the stage where it can make all our ads. Humans are incredibly effective at noticing AI that is not actually a human,” he said. Quincey said Coca-Cola’s journey into AI ...

We recently published a list of 8 Best Low Float Stocks to Invest in Now. In this article, we are going to take a look at ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Tampa-based Coca-Cola Beverages Florida, known as Coke Florida, has announced some upcoming leadership changes at the C-suite ...

Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...