A bunch of new soda flavors will hit store shelves in 2026. Only time will tell whether these products will earn a permanent ...

In 1992, Pepsi's Number Fever promo in the Philippines turned chaotic when 349 appeared on over 6 lakh caps, sparking riots, ...

Coke is it” was a popular TV ad for the famed soda back in 1982, featuring teens singing Coca-Cola’s praises around a piano.

At Swig, customers can choose to build their own dirty soda or choose from one of the brand’s creations. The menu options ...

More than 60% of American adults report drinking sugar-sweetened beverages one or more times daily, according to the CDC.

This is what we call the "rivalry reference effect". Consumers perceive rivalry-based messages as chapters in an ongoing narrative rather than isolated marketing claims.

Tune in on Monday, November 17th at 8:08pm CT on The John Landecker Show to hear him and radio personality Rollye James battle out which is better: Mexican Coke vs. Pepsi. Tune in on ...