James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

For his first meeting with Coca-Cola employees as the CEO, Quincey made two bold decisions: He didn't wear a suit and the ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Digitization has done that.” He also acknowledged that Coca-Cola recently endured backlash due to its AI-powered Christmas commercial. It doesn't feature any real-life actors. Ads using ...

Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...

According to Hussein M. Dajani, Petromin’s Chief Marketing Officer, "By harnessing AI, Volvo has transformed the way stories ...