Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

The utility shares its blueprint for layering AI onto millions of smart meter data points and how it translated those ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and ...

Stop fighting for eight seconds of attention. Start building the long-term trust required to earn a lifetime of permission.

Your competitive advantage comes from standing out. By investing in these four marketing trends, you’ll create a presence ...

HubSpot reports 3 growth hacks for AI-driven markets: document brand positioning, create personalized content, and diversify ...

HCL Unica+ is transforming customer engagement for large Indian enterprises. In this interview, Iyer explained how one ...

Personalised communications have long been a dream just out of reach for marketers. With AI, that promise is closer than ever ...

Experian’s Edu Castro and Dacy Yee share how data and technology are reshaping financial services to deliver trust and ...

In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers ...