Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

HubSpot reports 3 growth hacks for AI-driven markets: document brand positioning, create personalized content, and diversify ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

The utility shares its blueprint for layering AI onto millions of smart meter data points and how it translated those ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

This dbt package provides a materialization that segments customers or any other entities. It builds SQL or Python (Snowpark) transformation from SQL dbt model. Basically, you provide your own custom ...