The Kuromi pendant is made for the sweet-but-unhinged crowd. With its black-and-pink palette, mischievous energy, and ...

The most kawaii character has been confirmed according to the results of a new official survey, and it isn't Hello Kitty or any of her adorable Sanrio friends. Per PR Times, Japanese company Furyu ...

The curated wonderland of cute and viral merchandise sells Sanrio collectibles, anime figures, plushies of all sizes, ...

Two of the most obscure mascots from Hello Kitty's Sanrio now have their own anime short, courtesy of a well-known official ...

From festive-themed merch to collectible figurines and plushies, these pop-ups offer gifts for almost anyone, along with cute corners for photos, making last-minute Christmas shopping surprisingly fun ...

A spiritual successor to coin-operated gachapon machines, the best gacha games take the joy of capsule toys and translate them into a live-service videogame format where players wish on banners to ...

We were overwhelmed by the response to our annual Letters to Santa feature, with more than 1,250 letters submitted this year. Due ...