Digital advertising remains one of the most attractive long-term growth markets in the technology space. According to a Grand View Research report, the global digital advertising market is expected ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

Criteo's retail media segment leverages deep partnerships with 70% of top U.S. retailers, countering Amazon's DSP threat.

Viant Technology, a specialist in CTV and AI-powered programmatic advertising, has announced a strategic integration with iHeartMedia, the US audio company and ...

Designed for agencies and brands adopting AI-operated buying, enabling any agent to control planning, bidding, and optimization through a single open execution layerNEW YORK, Dec. 16, 2025 (GLOBE ...

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

TTD is pushing OpenPath as a structural upgrade to digital ads, creating cleaner, direct links to premium publishers as adoption and usage surge.

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to ...

Viant (DSP) announced a strategic integration with iHeartMedia (IHRT) to deliver enhanced addressability, measurement, and programmatic innovation ...

Presented by Minted on 3 December, the award recognises an innovative programmatic DOOH campaign, developed by a collaborative team from Extime JCDecaux Airport, Printemps, Displayce, VIOOH, Locala ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...